Our Capabilities
A comprehensive suite of marketing services designed to drive growth and build brand equity, delivered by senior specialists.
Strategy & Growth
Business strategy alignment, market positioning, and growth roadmaps. We help define your core value proposition and go-to-market approach.
- Market Research
- Brand Positioning
- Growth Planning
- Go-to-market Strategy
Project Management
End to end planning and delivery of complex initiatives and programs. We take the heavy lifting off your team, coordinating people, budgets and timelines so projects land on time and on brief.
- Program & Project Delivery
- Resource & Budget Planning
- Vendor & Partner Management
- Risk & Issue Management
Stakeholder Engagement
Community, member and stakeholder engagement strategies and programs. We help you navigate complex environments, build alignment and bring people with you through clear consultation and communication.
- Market Research
- Brand Positioning
- Growth Planning
- Go-to-market Strategy
Communications & Campaigns
Integrated marketing campaigns, PR and corporate communications for internal and external audiences. We plan and deliver programs that keep your story consistent, measurable and aligned to organisational priorities.
- Integrated Campaigns
- PR & Media
- Internal Comms
- Content & Channel Strategy
Member Based Organisations
Marketing and engagement programs for member driven organisations across sport, community clubs, not for profits and industry associations. We help you to understand your members and fans better to grow your membership and engagement while staying true to your purpose and community.
- Membership Growth & Retention
- Fan & Member Engagement
- Local Area & Club Marketing
- Events, Awards & Community Activations
- In depth consumer analysis through metafan
Creative & Design Studio
Brand identities, publications, campaign creative, and motion design. Our studio crafts visual systems and content that capture attention, build equity and stay practical for your teams to use every day
- Brand Identity
- Publications
- Design Systems & Templates
- Digital & Social Assets
- Content & Storytelling Support
- Motion & Video
Digital & Web Delivery
UX/UI design, website development and digital asset delivery. We design and build practical digital experiences and templates that make it easier for your teams to engage, inform and convert audiences
- UX/UI Design
- Web Development
- App & Platform Design
- Digital Assets & Products
Data & MarTech
Marketing technology, data strategy and enablement. We connect platforms, audiences and reporting to give you a clearer view of customers and more effective, automated marketing.
- CRM Integration
- Marketing Automation
- Data & Performance Analytics
- Customer & Audience Platforms
How we engage
Flexible models designed to fit your needs, budget, and business lifecycle.
Retainer
We embed ourselves in your business and take ownership of the outcomes.
Project
Defined scope, timeline, and deliverables. Perfect for specific campaigns, clearly defined projects such as website rebuild or branding work.
Embedded
Our senior consultants work directly within your organisation for a fixed period to drive transformation or fill a capability gap.
Frequently asked questions
Everything you need to know about working with Captura Group.
Do you work with businesses of all sizes?
Yes. We work with ASX-listed corporates, government agencies, NFPs, and ambitious SMEs. Our model scales to your organisation. Whether you need a senior consultant for a week, a project team to complete a task or a fully embedded team as your external marketing team.
What makes Captura different from a traditional agency?
We’re practitioners, not account managers. Every engagement is led by a senior specialist with real-world client side experience. We are highly focused and get things done. We’re also outcome-focused, we measure success by your results, not hours billed.
Can we start small before committing to a retainer?
We’re practitioners, not account managers. Every engagement is led by a senior specialist with real-world client side experience. We are highly focused and get things done. We’re also outcome-focused, we measure success by your results, not hours billed.
Do you work across all industries?
Absolutely. Many of our longest client relationships started with a single project or short term engagement. Starting small is a great way to build confidence and alignment before a longer commitment.
How do you measure and report on results?
We have deep experience in sport, tourism and major events as well as government, infrastructure, professional services, health, manufacturing, particularly in complex or regulated environments. If you’re not sure whether we’re the right fit, just get in touch and we’ll tell you honestly.
Can you work with our existing agency or internal team?
We agree on KPIs at the outset of every engagement whether that’s brand awareness, leads generated, campaign reach, or stakeholder sentiment. We provide regular reporting and are always accountable to the metrics that matter to your organisation.
What does an engagement typically look like?
Yes! We frequently work alongside existing agency partners and in-house teams. We’re collaborative by nature and can slot in wherever the capability gap sits, whether that’s strategy, creative, digital, or project management.