Leadership
Senior practitioners who embed themselves in your business to deliver results.
Mike Billing
Managing Director
25+ years experience. Former Marketing Director at Melbourne Storm. Ranked #13 in CMO Magazine’s Top 50 CMOs in 2015. Clients include AFL, Western Bulldogs, IAG’s Challenger brand, Federation Square and more. Mike brings deep expertise in sports, tourism, entertainment, and complex projects across strategy, stakeholder management and data-driven marketing transformations. He has a proven track record of aligning marketing investment with core business objectives to drive measurable growth.
Laura McGeoch
Managing Director
20+ years in marketing and corporate communications. Laura has held senior roles at AustralianSuper, AFL/AFLW, and the Victorian Government’s Major Transport Infrastructure Authority. With a strong editorial and storytelling background, Laura excels at navigating complex stakeholder environments and translating dense information into compelling, human-centric narratives.
Kelly Reaburn
Managing Director
20+ years across local government, construction, education, and industry associations. Holding a Masters of Business Analytics, Kelly merges creative intuition with rigorous data analysis. She has led extensive rebranding campaigns and digital transformation projects, ensuring that brand equity is always backed by robust technical and strategic foundations.
Our Extended Network
We don’t believe in the traditional agency model where you pay for bloated overheads and junior staff learning on your dime. Instead, we leverage our extensive network of specialists to build custom teams for your specific needs.
From senior creative directors and motion designers to data engineers, market researchers, and web developers, we bring the exact talent required to deliver exceptional outcomes, managed seamlessly through your core Captura leadership team.